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Crisis Communication Strategies to Protect Your Reputation After a Data Breach

November 3, 2017

When a major crisis happens at your practice, how you respond can go a long way toward saving or sinking your reputation among your patients and the public.3 A data breach, in particular, is a difficult crisis to manage since it involves technical (and often legal) aspects that you may have little formal knowledge of. The 2017 Equifax data breach and the company’s widely-criticized response is just one example. The potential for devastating, complex crises like this make knowing how to respond after a data breach even more critical.

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Filed under: Digital Practice, Cybersecurity, Article, Practice Manager, Practice Communication, Public Relations

Online Self-Diagnosis: Strategies for Shared Decision-Making and Communication

October 27, 2017

With the prevalence of online self-diagnosis tools, the nature of physician-patient exchanges has shifted significantly. Search trends show that a large number of people research their symptoms online. In the U.S., one third of adults say that they have gone online in an effort to self-diagnose. 77% of these online searches begin with a major search engine such as Google, Yahoo, or Bing.1 With Google reporting in 2016 that they handle more than 2 trillion searches per year,2 and that 1% of all searches were related to medical symptoms,3 that’s more than 20 billion web searches for medical symptoms on Google alone every year.

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Filed under: Patient Communication, Article, Physician

5 Bills in 2017 that Could Affect Medical Liability Law

October 20, 2017

Four federal tort reform bills that could affect medical liability law have passed the House of Representatives in the first session of the 115th United States Congress, with an additional medical liability bill having been introduced in the House.1,4

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Filed under: Industry Trends, Regulation & Compliance, Article, Practice Manager, Physician

3 Questions to Ask Before Building Business Philanthropy Into Your Practice

October 13, 2017

The decision to begin a business philanthropy effort as part of your practice is a very personal one, both in the desire needed to take it on and in the causes you select. But if you’re a practice owner, it’s also a business decision because you need to be mindful of how it will impact your bottom line. Cash donations add strain to already tight budgets, and even organized volunteering is likely to take up some of your staff’s time to coordinate sign-ups, rally the troops, and select organizations to work with.

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Filed under: Article, Practice Manager, Philanthropy & Community Involvement

Recovering Water-Damaged Records After a Disaster

October 9, 2017

Whether it’s a hurricane, an earthquake or secondary damage from a fire, many disasters involve extensive water damage to paper and electronic records. How you handle recovering water-damaged records is critical to ensuring the most complete recovery possible. Below are recommendations for what to do — and what not to do — as part of your disaster recovery.

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Filed under: Practice Management, Article, Practice Manager, Business Continuity, Business Operations



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