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Using Social Media for Professional Networking in Healthcare

August 13, 2018

The use of social media in healthcare settings has expanded far outside the scope of marketing. Today, physicians are increasingly using social media for professional networking, communicating with colleagues, collaborating with researchers, improving patient outcomes, and professional development.

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Filed under: Article, Physician, Reputation Management, Social Media, Professional Development

Safeguard Practice Reputation from Negative Online Publicity

June 22, 2017

Physicians’ and dentists’ personal interests and opinions can sometimes expose their practices to unwanted attention, particularly with the rate information travels today. For example, the recent negative publicity surrounding a Minnesota dentist whose hunting pastime made worldwide news, resulted in backlash that disrupted his practice. The overwhelming negative attention led to shutting down his professional social media accounts, practice website and the doors to his practice during this frenzy. The flood of negative comments online, directed at him personally, now sit side by side with reviews of his professional ability on third-party rating and review websites. This may be an extreme scenario, but it does illustrate the power of how online reviews and commentary can affect a physician and his or her practice. Because of this, proactive steps should be taken by health care providers to safeguard their practice from negative online publicity or comments that may occur.

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Filed under: Digital Practice, Article, Practice Manager, Physician, Physician Ratings, Reputation Management
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