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3 Steps to Responding to Negative Online Comments

September 24, 2019

The growth of online physician rating sites is causing a lot of physicians to feel like they’re losing control of their reputations. When seeing negative comments online, it’s natural for professionals to want to respond immediately to defend their reputations. But is that always the best course of action?

Responding to the Challenge of Online Physician Ratings

In this special report, NORCAL Group’s risk management experts discuss the pros and cons of responding to negative online comments and lay out three steps to developing a plan of action for responding to them.

Risk Areas

  • Learn the risks involved with responding to negative online comments.

Case Study

  • See how other medical professionals have put themselves and their practices at risk.

Best Practices

  • Learn 3 steps to develop a plan of action for your practice.


1. Lisa Hedges. “How Patients Use Online Reviews.”

2. Susanne Madden. “Online Reviews: Payers Are Paying Attention Too.” Physicians Practice, 1/31/2018.

3. Vanguard Communications. “Doctor Complaints Online? Blame Customer Service, Not Doctors’ Care.”

4. “Neurologists Sue for Defamation.” Neurology Today, Vol. 10, Issue 17, p. 1-42. 9/2/2010.

Filed under: Special Report, Patient Experience



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