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5 Strategies to Encourage Positive Online Physician Ratings

April 1, 2019

Patients are leaning heavily on physician reviews to help them select a physician.1 Recent developments also suggest that these reviews may one day affect physician availability in payer networks.2 As important as these reviews are—and may become—it helps to understand what they actually say and what your practice can do about them. This special report describes the nature of these reviews and offers strategies for encouraging positive ones to help you maintain a positive online reputation.

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Filed under: Digital Practice, Special Report, Practice Manager, Physician, Physician Ratings, Reputation Management, Public Relations & Communication

HIPAA Violations You May Not Have Thought of and How to Prevent Them

March 6, 2019

While the news is full of high-profile HIPAA breach cases and assessments of multi-million-dollar fines, smaller practices are not immune. They often succumb to the same types of error and bad judgment that affect larger providers. Fortunately, by following a few sensible guidelines, even smaller practices can safeguard themselves against the improper disclosure of protected health information (PHI) that leads to a HIPAA breach.

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Filed under: Patient Privacy, Confidentiality & HIPAA, Article, Practice Manager, Public Relations & Communication

Encourage Positive Online Physician Ratings with These Best Practices

September 26, 2018

Patients are turning to sources such as ZocDoc, HealthGrades, Vitals, Yelp and other online physician review sources, and reviews are impacting where patients seek care. A 2019 survey conducted by Software Advice found that 72% percent of respondents used online reviews as a first step in seeking a medical provider. While this percentage may appear shockingly high to some, it accurately reflects our nation’s current consumer landscape. With similar models for selecting restaurants, clothing, cars, and other retail businesses, it was only a matter of time until the healthcare industry followed. Understanding what these online reviews say — and don’t say — can help your practice develop a strategy for improving these reviews and aid you in developing a positive reputation online.

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Filed under: Digital Practice, Article, Practice Manager, Physician, Physician Ratings, Reputation Management, Public Relations & Communication

Proofreading Tips for Business Professionals to Prevent Harmful Typos

February 2, 2018

Typographical errors are not just a concern for fastidious grammar geeks and English teachers. They can have a real impact on your business and your reputation. They can suggest a carelessness that might reduce your credibility, and could result in factual errors that could have practical implications. Understanding a bit about how the brain processes written words—coupled with some simple proofreading tips for business professionals—can help prevent these problems.

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Filed under: Article, Practice Manager, Physician, Practice Communication, Public Relations & Communication

Crisis Communication Strategies to Protect Your Reputation After a Data Breach

November 3, 2017

When a major crisis happens at your practice, how you respond can go a long way toward saving or sinking your reputation among your patients and the public.3 A data breach, in particular, is a difficult crisis to manage since it involves technical (and often legal) aspects that you may have little formal knowledge of. The 2017 Equifax data breach and the company’s widely-criticized response is just one example. The potential for devastating, complex crises like this make knowing how to respond after a data breach even more critical.

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Filed under: Digital Practice, Cybersecurity, Article, Practice Manager, Practice Communication, Public Relations & Communication
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