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3 Steps to Responding to Negative Online Comments

September 24, 2019

The growth of online physician rating sites is causing a lot of physicians to feel like they’re losing control of their reputations. When seeing negative comments online, it’s natural for professionals to want to respond immediately to defend their reputations. But is that always the best course of action?

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Filed under: Digital Practice, Special Report, Practice Manager, Physician, Physician Ratings, Reputation Management

5 Strategies to Encourage Positive Online Physician Ratings

April 1, 2019

Patients are leaning heavily on physician reviews to help them select a physician.1 Recent developments also suggest that these reviews may one day affect physician availability in payer networks.2 As important as these reviews are—and may become—it helps to understand what they actually say and what your practice can do about them. This special report describes the nature of these reviews and offers strategies for encouraging positive ones to help you maintain a positive online reputation.

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Filed under: Digital Practice, Special Report, Practice Manager, Physician, Physician Ratings, Reputation Management, Public Relations & Communication

Preventing Employee Error from Causing a HIPAA Data Breach

January 1, 2019

“The Healthcare vertical is rife with Error and Misuse. In fact, it is the only industry vertical that has more internal actors behind breaches than external.”1

Even with this grim realization, there is some good news for healthcare practices. Because more than half of healthcare data breaches are caused by inadvertent actions of employees, there is an opportunity for practices to greatly reduce their risk of attack with employee training and awareness that builds a pervasive “culture of security.”

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Filed under: Digital Practice, Patient Privacy, Confidentiality & HIPAA, Cybersecurity, Special Report, Practice Manager, Information Security

Encourage Positive Online Physician Ratings with These Best Practices

September 26, 2018

Patients are turning to sources such as ZocDoc, HealthGrades, Vitals, Yelp and other online physician review sources, and reviews are impacting where patients seek care. A 2019 survey conducted by Software Advice found that 72% percent of respondents used online reviews as a first step in seeking a medical provider. While this percentage may appear shockingly high to some, it accurately reflects our nation’s current consumer landscape. With similar models for selecting restaurants, clothing, cars, and other retail businesses, it was only a matter of time until the healthcare industry followed. Understanding what these online reviews say — and don’t say — can help your practice develop a strategy for improving these reviews and aid you in developing a positive reputation online.

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Filed under: Digital Practice, Article, Practice Manager, Physician, Physician Ratings, Reputation Management, Public Relations & Communication

71% of Cybersecurity Incidents in Healthcare Involve Employee Actions

July 30, 2018

“The Healthcare vertical is rife with Error and Misuse. In fact, it is the only industry vertical that has more internal actors behind breaches than external.”1

While large and costly data breaches perpetrated by criminal hackers (such as the Equifax breach in 2017) make for splashy headlines, data breaches in healthcare caused by employee error and misuse are far more common.

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Filed under: Digital Practice, Patient Privacy, Confidentiality & HIPAA, Cybersecurity, Article, Practice Manager, Information Security
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